Welch’s Grape Juice Is Re-Labeled; Store Signs Are Not

I’m a big fan of Welch’s concord grape juice.   We were once able to buy it in concentrate, but now, in Canada, to enjoy the original taste, we must purchase the large bottles.    There are still concentrates available, but they had to re-label these as “Grape Cocktail” or more recently, “Grape Drink.”   I don’t know what they contain, but they taste like a watered-down version of the product we once loved.

So the product package is appropriately changed, but apparently that doesn’t stop Your Independent Grocer, a division of Loblaws, from drawing attention to the concentrate tins in the refrigerated cases as WELCH’s GRAPE JUICE.

Sorry folks, but if the manufacturer can’t call it juice anymore than neither can you.

The signs constitute mis-labeled product.   That’s against the law.

This is an old battle between Welch’s customers and consumers as indicated in this 2007 blog post.

BTW, U.S. afficianodoes of the brand can still purchase it in many forms including small lunch-sized plastic bottles, and Welch’s concord jam.    Canadian grocery stores have about half as many SKUs as their American counterparts.   Sad, really.

FOLLOW UP — Can someone confirm if the brand name is available to anyone who pays a fee?   Seems the bottles I like are distributed here from Mott’s; whose website doesn’t mention the concentrate.  Or are they too embarrased?

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